Distracting Noise vs. Focused Patience: Why Reacting Can Derail a Good Plan
- John Tanner
- May 14
- 2 min read
In seasons of market volatility, it’s easy to feel the pull to do something. The headlines are loud. The commentary is constant. And the temptation to react is real.
But over time, the people who have the potential to progress more financially aren’t the ones who react the fastest—they’re the ones who remain steady, focused, and patient.
Noise says: “You’re losing time.”
Wisdom says: “Confirm whether you’re still on track.”
Markets rise and fall. The key is knowing the difference between a dip that demands action—and one that simply requires discipline.
1. Stay Anchored to Your Purpose
When you’re clear on why you’re investing—retirement, freedom, family, or legacy—you’re less likely to get rattled by short-term movement. Purpose helps bring perspective.
2. Volatility Isn’t Unusual. It’s Expected.
Corrections of 5–10% can happen regularly—often more than once a year. These temporary dips may feel alarming in the moment, but they’re a normal part of long-term growth potential.
3. Planning Is What Prepares You for Uncertainty
Financial plans aren’t built for the good times only—they’re designed to help withstand uncertain ones as well. Liquidity, diversification, and strategy give you options without needing to overreact.
4. Don’t Let Emotion Lead the Way
The worst decisions tend to be made in the heat of the moment. Selling low during downturns and jumping back in during peaks may do more harm than good. Staying patient can pay off more than chasing performance.
5. Filter the Noise
Not every headline deserves your attention. In fact, many are designed to trigger fear, not offer insight. Having a clear strategy—and sticking to it—helps you focus on what matters most, not what’s loudest.
Final Thought: You Don’t Need to React to Stay on Course
Being calm and consistent doesn’t mean being passive—it means being intentional. A good plan isn’t something you constantly change—it’s something you confidently follow.
If you’re feeling unsure or overwhelmed by the noise, we’re here to help you regain clarity and stay focused.

by John Tanner, VP | Regional Leader | Wealth Advisor FI Advisors, Inc.
913 N PATTERSON ST VALDOSTA, GA 31601
229-232-8211
Securities and insurance products are offered through Cetera Investment Services LLC (doing insurance business in CA as CFG STC Insurance Agency LLC), member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC. Neither firm is affiliated with the financial institution where investment services are offered. Advisory services are only offered by Investment Adviser Representatives. Investments are: Not FDIC/NCUSIF insured May lose value Not financial institution guaranteed Not a deposit *Not insured by any federal government agency.
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